In November 2019 Studio : B.A.D Architecture where appointed to undertake a strategic overview of a key brownfield site in Waterlooville, Hampshire, designing a proposal for key housing in this market town just north of Portsmouth.

The feasibility study was commissioned to review how the existing site could accommodate a series of one and two bedroom apartments, whilst enhancing the current urban condition with a positive place for people to live. It has also been an opportunity to look at a creative a new future for the site, looking toward how this environment and landscape can become a new urban place for Waterlooville.

The site sits to the south of London Road which is one of the main high street arteries at the center of Waterlooville. The design strategy has been to review and respond to the existing conditions, which currently exist within the context of the site, but also the wider relationship to the high street and surroundings. The challenge has been to look at a number of design ideas that can maximize these existing conditions and exploit the amazing potential for a future housing strategy.

A series of potential development options have been carefully created and considered, looking at housing layouts and typologies, form, material and landscape that sympathetically address and sit comfortably in this context. Taking design ques from some of the vernacular nature of the surrounding building stock and have attempted to add a contemporary twist with the use of simple material’s, predominately brick and zinc pitched roofs.

Practice : Studio: B.A.D Architects

Time Scale: Nov 2019 – Ongoing

Budget: £5,000,000

Location: Waterlooville, Hampshire

Client: Private