We are really excited to have teamed up with Solent University and Mettricks, collaborating on a project for the second year graphics students at the University which looks at ways to help reposition the city.
Background:
Southampton is a city rich in culture from both the past and present. There is so much to love from the architecture to the music, to the food – there’s nowhere quite like it. Although not everyone thinks this way, and we want to show them Southampton is a place to be proud of!
Challenge:
Looking at ways to help reposition Southampton away from its current perceived image; to make it relevant to its current residents and visitors. The project is to create a poster campaign that showcases the cities creativity and culture, to make it somewhere we can all be proud to belong to.
The work will focuse on key areas of the city, including: Arrival/Departure (the docks, train station, airport), Nature, Heritage, Literature, Sport, Music, Theatre, Art.
We cannot wait to see the results from this inspiring work later this year.